“Take a different example of a car company where the cars were constantly crashing,” he said. It all got so bad that one former Google and YouTube employee, Patrick Copeland, who had a 10-year tenure with the company, said in 2019 that YouTube had created a monster it couldn’t keep track of.

Separately, YouTube battled its own issues with pedophiles hiding in plain sight on the platform. The resultant scandal, nicknamed ElsaGate, was a reckoning for children’s content on the platform. The horrific violence and misappropriation of beloved characters bled over onto YouTube Kids, which was supposed to be the video sharing giant’s safe walled garden of curated videos for children. The rotten videos were so pervasive, they weren’t solely limited to YouTube’s main platform, which officially isn’t designed for children under the age of 13. The videos, cheaply produced by gig economy workers, would co-opt some of the biggest traditional media titans targeted at children, presenting them in non-canonical-often violent-ways. Then, sensing a gold rush from children’s untrammeled attention spans-and their parents’ desperation to distract them for a short while-entrepreneurs sought to set up YouTube channels focused on children’s entertainment. That’s a step change from the dark days of YouTube’s children content in the late 2010s. A similar hunch by a Californian couple working in the worlds of children’s book illustrations and filmmaking resulted in Cocomelon. The pair correctly believed there was a niche in the market for garishly animated versions of nursery rhymes. Little Baby Bum was started in 2011 by husband and wife team Derek and Cannis Holder. Rogers-like entertainer-is well known to toddlers the world over since starting his YouTube channel in 2014, as well as to those who knew him as Steezy Grossman, the man who once defecated on the exposed genitals of a friend in an early viral video. And, after a series of acquisitions, all three are now owned by a single company: Moonbug Entertainment. Cocomelon alone is the second-most-viewed channel on all of YouTube. You may not know them, but anyone with young children will. These three YouTube channels-which are among the biggest on the platform-have, collectively, racked up 157 billion views in the few short years they've been online. In the last month alone, videos from Cocomelon, Little Baby Bum, and Blippi have been viewed more than 2.37 billion times.

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